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Explore media and news trends for Irish audiences presented by Alice PR at a Worldview Personas Workshop, and see how the Personas fit into the trends

Personas are a key communication tool for targeting Irish audiences. By creating a fictional person grounded in real, robust Worldview data, Personas allow us to take a more user-centred approach to planning and communications. They help us think more clearly about who we’re speaking to, prioritise the right content within our strategies, and create a shared framework for understanding the public across our organisations. Explore the Global Citizen Persona, ‘Fionn’, below.

Personas are a key communication tool for targeting Irish audiences. By creating a fictional person grounded in real, robust Worldview data, Personas allow us to take a more user-centred approach to planning and communications. They help us think more clearly about who we’re speaking to, prioritise the right content within our strategies, and create a shared framework for understanding the public across our organisations. Explore the Community Champion Persona, ‘Aoife’, below.

Personas are a key communication tool for targeting Irish audiences. By creating a fictional person grounded in real, robust Worldview data, Personas allow us to take a more user-centred approach to planning and communications. They help us think more clearly about who we’re speaking to, prioritise the right content within our strategies, and create a shared framework for understanding the public across our organisations. Explore the Multilateralist Persona, ‘Luke’, below.

Personas are a key communication tool for targeting Irish audiences. By creating a fictional person grounded in real, robust Worldview data, Personas allow us to take a more user-centred approach to planning and communications. They help us think more clearly about who we’re speaking to, prioritise the right content within our strategies, and create a shared framework for understanding the public across our organisations. Explore the Pragmatist Persona, ‘Michael’, below.

Personas are a key communication tool for targeting Irish audiences. By creating a fictional person grounded in real, robust Worldview data, Personas allow us to take a more user-centred approach to planning and communications. They help us think more clearly about who we’re speaking to, prioritise the right content within our strategies, and create a shared framework for understanding the public across our organisations. Explore the Empathiser Persona, ‘Michelle’, below.

Personas are a key communication tool for targeting Irish audiences. By creating a fictional person grounded in real, robust Worldview data, Personas allow us to take a more user-centred approach to planning and communications. They help us think more clearly about who we’re speaking to, prioritise the right content within our strategies, and create a shared framework for understanding the public across our organisations. Explore the Disengaged Persona, ‘Pat’, below.

Explore the findings from new analysis of Worldview 2020-2026 Trends identified by Development Engagement Labs. Learn what drives Irish support for international development and willingness to donate to INGOs.