At a time of instability, Worldview reveals more about the views of the Irish audience, not just on what they believe when it comes to international development, but why they believe it. This Worldview Wave 6 Audience Segmentation Manual helps us delve into the perspectives of the Irish public: who they are, where they are, what they think, and how to target them.
Purpose
Worldview enables us to connect with more people in Ireland about the relevance and importance of international development. We do this through audience segmentation. Audience segmentation is the process of dividing a larger audience into smaller, more specific groups based on shared characteristics, behaviours, or interests. But should we be dividing our public, when they are dividing themselves? Let’s consider the benefits.
Benefits
Overall, audience segmentation is a critical tool for organisations looking to understand their audiences better and target them more effectively and efficiently. Worldview’s audience segmentation is a bespoke, scientifically rigorous process designed by experts. It is the only resource that segments the Irish public based on their attitudes and sentiments towards international development, and what informs these opinions.
Two key benefits are:
1. Customised Offerings
By focusing on the needs and preferences of segments, we can create more customised offerings that attract increased interest.