Wave 5 Quantitative Imagery Research

Explore the quantitative Worldview Wave 5 imagery results. You can find the qualitative results and a tailored imagery insights deck in 'Further Resources'

Here you can find the quantitative results from the Wave 5 imagery research.

71 images were selected and input into the quantitative survey, where respondents were asked to rank the extent they felt different emotions from looking at the picture, and if they would be willing to find out more about the image or content if it was part of an appeal from an INGO.

Find the full deck of the quantitative imagery research below.



Quantitative Imagery Results

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