This Audience Segmentation Manual was developed to demonstrate the purpose and value of the Worldview segmentation. Explore the ‘Engagement Ladder’, learn more about segment views, and crucially, how to target each of them.
In May 2025, Worldview was invited to participate in an OECD DAC CSO and OECD DevCom Dialogue Session. The session, entitlted ‘Public trust in ODA: (Re-)building hope in an unfavourable media landscape’, explored how to sustain public supporrt for development co-operation in a hostile media landscape.
For the Wave 4 workshop, Worldview partnered with Alice PR to create a persona of the Empathiser segment. This involved blending Worldview research with other media research, and using experts insights into how to target the Empathiser persona.
In 2022 Dóchas’ carried out a social media experimental campaign to field test a number of low production videos about the importance of Ireland’s overseas aid budget to measure the impact the videos have on audiences in different constituencies.
In 2021, Dóchas carried out an experimental campaign to examine how the different segments, as defined by the Worldview research, would engage with the content and messages from Dóchas’ #NowMoreThanEver campaign.
GOAL’s #Connected2 Campaign aims to encourage better awareness and understanding of how people all over the globe are interconnected through Climate Change and Food Systems, and to impress how events in one part of the world can have an impact, whether positive or negative, on other parts.
