This was a guest blog on the OECD Development Communicators wesite, the SDG Communicator, exploring how the Irish public perceive images used by INGOs in their campaigns, and considering what this means for engagement.
The Wave 5 imagery research yielded a range of results, some of which are practical for the INGO sector while others contravene the Dóchas Ethical Communications Guidelines.
The results of the quantitative survey then informed which images were used in the qualitative imagery focus groups. Qualitative research enables us to explore the motivational and emotive underpinnings of the survey results.
Explore the quantitative Worldview Wave 5 imagery results. You can find the qualitative results and a tailored imagery insights deck in ‘Further Resources’
Explore the consolidated quantitative and qualitative Worldview Wave 5 Imagery results in this topline imagery insights deck. Learn more about what images and the emotions they produce mean for engagement.
