GOAL’s #Connected2 Campaign aims to encourage better awareness and understanding of how people all over the globe are interconnected through Climate Change and Food Systems, and to impress how events in one part of the world can have an impact, whether positive or negative, on other parts.
The #Connected2 campaign strategy was driven by data and informed by insights coming from the Worldview research. The target audience was selected and the nudge-up engagement strategy was developed based on Worldview’s audience segmentation findings and the key campaign concept of interconnection, connecting global citizens in Ireland with the people and issues in GOAL programme countries, was informed by Worldview’s key drivers analysis.
For more information on the #Connected2 Campaign, click on the links below.