Worldview Toolkit
Exploring Irish attitudes to overseas development aid
5th Annual Tracker Survey
The 5th Worldview survey results are in!
The survey ran from 1 July – 12 August 2024 among a nationally representative sample of 2,515 Irish adults to gauge their awareness and attitudes towards overseas development aid.
Wave 5 also included novel research investigating the responses of the Irish public to debranded images used by Dóchas members in their communications, advocacy, fundraising, and educational campaigns. This research took the form of a survey and six focus groups which took place around the country with different Worldview segments.
View the key findings and download the results below.
Key Findings
Audience Segments – Demographic Overview
73% believe it is important that the Irish Government provides overseas aid, down from 76% in 2023
75% of people agree that overseas development aid can bring about positive change for those living in developing countries
67% of people in Ireland are concerned about the levels of poverty in developing countries. This is the lowest level since research began.
Human rights, shared humanity and humanitarianism are the top 3 most important reasons to help those in developing countries
The main perceived causes of poverty in developing countries are Government and Private Sector corruption, war and conflict, and Government inefficiency or incompetence
TV, newspapers/press and radio are the most frequently used sources for news and information
Greatest Influence on views and opinions on key issues
