Worldview Toolkit

Research Results

Worldview Quantitative Survey

The annual Worldview survey gathers segmentation data on Irish audiences, which is used to identify and to segment the audience into clearly defined and usable groups.

The survey aims to discern to following:

1. The current beliefs and motivations of the Irish public in relation to overseas development aid
2. The communication content, style and channels that are likely to enhance support for overseas development aid
3. How these vary from one audience group to another.

Read more about Wave 1 findings here, Wave 2 here, Wave 3 here, Wave 4 here, Wave 5 here, and Wave 6 here!