Finding Frames: New ways to engage the public in global poverty
Andrew Darnton with Martin Kirk, January 2011
Summary Description
This report applies frame theory to an exploration of public engagement in development in the UK. Considering public perceptions of poverty and drawing on secondary research and consultation with key personnel in the development sector, it identifies more positive frames for development and implications for practice.
Title
Finding Frames: New ways to engage the public in global poverty
Author
Andrew Darnton with Martin Kirk
Date
March 2011
Resource Type or sub-type
Relevant Research; Background information, research or policy
Mainly suitable for
Communications staff; Education and Public Engagement staff; fundraising/marketing staff; Management,
Level of Accessibility
Challenging (prior understanding, information or knowledge needed)
Ethical Communications Issues or Groups Addressed
Advertising and/or fundraising; Framing/narratives/stories; Human Rights, Equality and Dignity
Ethical Communications Processes or Practices Addressed
Advertising or fundraising