Dóchas Guide to Ethical Communications
Dóchas, 2023
Summary Description
This Guide is designed as an updated version of the Dóchas Code of Conduct on Images and Messages (2006) and of the ‘Illustrated Guide to the Dóchas Code of Conduct on Images and Messages’ (2014). It is designed for NGOs, inviting them to critically reflect on the images and messages they create and use in different contexts. It focuses on values and language, on the power dynamics around ethical communications, and on the importance of diversifying voices and perspectives in communications. Commitments to ‘authentic representation’, ‘contributor-led stories and locally led content development’, ‘informed consent’ and ‘upholding standards and doing no harm’ are explored as well as issues around accountability and feedback.
Title
Dóchas Guide to Ethical Communications
Author
Dóchas
Publisher and year of publication
2023
Resource Type or sub-type
Dóchas Code or Guide Resource, Good Practice Guide, 'How to' Guide
Mainly suitable for
Board Members; Communications Staff; Community Leaders or Educators; Contractors; Education and Public Engagement staff; Overseas Staff; Fundraising/Marketing staff; HR/Training staff; Management; Partners; Programme Staff; Volunteers, Young People
Level of Accessibility
Introductory material (easy to read or understand)
Ethical Communications Issues or Groups Addressed
Child Protection/working with vulnerable adults; Framing/narratives/stories; Gender, Disability or sexuality; Images and Messages, Language; Media representations; Organisational Culture and Politics; People in the pictures; Social Media; Solidarity
Ethical Communications Processes or Practices Addressed
Advertising or fundraising; using and archiving photography and video; Informed consent; Using Social Media; Data Protection