Media & Development – Does the Code of Conduct Get in the Way?
In Association with European Year for Development 2015
Wednesday 17th June 2015, 9.30 am – 1pm
Yeats Suite, O’Callaghan Mount Clare Hotel, 1-4 Merrion Street, Dublin 2
9.30 – 9.40 Introduction with Heydi Foster Breslin, CEO, Misean Cara
9.40 – 11am Interactive Q&A panel discussion with
Ger Colleran, Columnist and former Editor of the Irish Daily Star
Mbemba Jabbi, Director, Africa Centre
Richard Dixon, Director of Public Affairs, Concern Worldwide
Emer Mullins, Director of Public Engagement, Oxfam Ireland
Facilitated by Eilish Dillon, Kimmage DSC.
Does the end justify the means in development communications (not just traditional media but social media, advertising, website posts, direct mail)? Does stereotyping or over simplification of issues work - whether it be to get attention for a story or an issue/ pull at the heart strings? Or is there a more constructive development narrative that could be adopted by both the media industry and development sector? Are we underestimating the intelligence of the public to be able to absorb a different kind of message and image? Is the Code too idealistic?
11-11.30 Tea & Coffee Break
11.30 – 12.45 Practical Code – What Works?
Workshop 1: Code compliant communications that work
How we can change the narrative across all media – advertising, marketing, social and broadcast and print media? What has worked in the past? How can we embed this change in our organisations?
Workshop 2: Code of conduct in your organisation
What works in implementing the Code internally? For new Code Champions as well as anyone within development organisations looking for more information on how to implement the Code.
12.30 -12.40 Worldandmedia.com - a news platform for development stories with Frank Humphreys
12.40 Final thoughts
1 pm Finish