Guiding Principles

Choices of images and messages will be made based on the paramount principles of:

  • Respect for the dignity of the people concerned;
  • Belief in the equality of all people;
  • Acceptance of the need to promote fairness, solidarity and justice.

Accordingly, in all our communications and where practical and reasonable within the need to reflect reality, we strive to:

  • Choose images and related messages based on values of respect equality, solidarity and justice;
  • Truthfully represent any image or depicted situation both in its immediate and in its wider context so as to improve public understanding of the realities and complexities of development;
  • Avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places;
  • Use images, messages and case studies with the full understanding, participation and permission of the subjects (or subjects’ parents/guardian);
  • Ensure those whose situation is being represented have the opportunity to communicate their stories themselves;
  • Establish and record whether the subjects wish to be named or identifiable and always act accordingly;
  • Conform to the highest standards in relation to human rights and protection of vulnerable people.